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This site had the following in the homepage, "Shred-A-Way of East TN, Inc." Our analyzers noticed that the web site stated " is a secure and cost effective mobile shredding service." The Website also stated " We are locally owned, family operated, licensed, bonded and insured. More than ever before, we need to be diligent about protecting confidential information as well as our environment. The best and most responsible way to solve both of these problems is to shred your unwanted records and recycle the shredded material. Service is available on-site or. Off-site in the Five Rivers." The website's header had mobile shredding service as the most important keyword. It was followed by paper shredding, document destruction, and confidential records destruction which isn't as ranked as highly as mobile shredding service. The next words the site uses is onsite paper shredding. purge and cleanout service was also included and will not be understood by search crawlers.